The Red Umbrella Project (RedUP) reframes public dialogue about the impact of stigma and discrimination on people who trade sex for things they need, through the lens of lived experiences. RedUP’s work takes a two-pronged approach to this work: 1) training and storytelling programs that assist people in the sex trade to challenge common narratives about the sex industry by strengthening and utilizing their own voices and personal stories, and 2) providing people in the sex trade with communication skills and transferable job skills that they can use to build a strategy to exit the industry.